Using Personal Brand Pictures To Create Social Media Posts
You finally took the leap of faith and had new personal branding pictures taken. You’ve chosen your amazing images, but now what? You’re excited about using those new images and showing them all over social media, but you don’t know where to start. How do you get those images from your session into a message and promo that you see other brands pushing out?
Grab a cup of coffee and we’ll walk you through it, step by step.
Here’s our simple checklist of things you will want to have on hand:
Your branding colors and fonts
2. A mix of images from your personal branding session (headshots, full portraits, flatlays)
3. Information you want to add to your graphic: quotes, special offer, seasonal promotion, personal message, etc
Your favorite graphic design software: InDesign, Canva, Stencil, PicMonkey, Photoshop, etc. I mainly used Canva for this post.
Canva is pretty user friendly. If you need help on using it, we suggest Googling a YouTube video about it. Canva may even have user how to videos for you/
This blog will show you how you how your images can be used for the three main Social Media graphics. A Facebook banner sized at 820x312, a Facebook post sized at 940x788 and an Instagram story graphic sized at 1080x1920. Don’t worry, you won’t need to memorize the dimensions for all of your favorite platform graphics. Most of the sites I listed above give you templates in the correct dimensions.
Use the original images, then crop, resize or find a template that suits your needs.
Look at the images above, then see how I made them work in Canva for each Facebook graphic
This Facebook banner was created with a template that only required a personal branding image that showed the business owner. This made it easy to add the important information to the right. Don't forget to use your branding color palette here.
Instagram stories are a big deal and are seen by more people than your business posts. Here we used two of the images and just cropped them to show specific details. You probably want to add some text and your own logo to finish it off or use the slider option so people can vote in their stories.
Quotes are a fantastic way to add meaning to your Facebook or web banner. I always create images in each story set that have open space (negative space) so you can easily add text.
Does this get your creative juices flowing? You can do it! You've invested in a personal branding session so let's sit down and put them to good use to promote your business. Your clients want to see your smiling face and connect with a person they have come to trust. Using images like this in your marketing is a game changer. Just ask your clients!
CONTACT AFH MEDIA today if you'd like help in creating promotional graphics. We'd be happy to help!