January is a great time to do an audit of your personal brand. It’s time to do a check-up to make sure that you’re still on brand with your images, fonts and colors that you use across all of your marketing.
You know how you go through your closets and drawers to pull out clothing and see if you still like it or if it still fits? Do you still like the color and does it still complement your skin tone? Maybe it’s time to get rid of that favorite shirt that you’ve had for 10+ years. Maybe it’s still comfortable but it doesn’t give you the look that you’re going for. It’s time to get rid of what doesn’t work to make space for new and fully on brand items that make sure that your personal brand message is heard across the socials!
Consider these questions while you examine your personal brand audit.
Is your website current? Are your images updated regularly? Are your services accurate? Do all pages have accurate call to actions? Do the images on your pages pull you in the right direction?
Do the images of you on your posts still look like you? Will people recognize you when they meet you in person?
Has your business changed direction recently? Does this current direction shine through in your brand message on your website and in your social media posts?
Have you started offering any new services or products? Do you have fresh images for these offerings?
Are you in the writing field? Do you have promotional images that will make it easy to launch and place it on the bestseller list?
Do you have updated headshots for all of your team members?
Do you have personality/lifestyle images that allow your audience to see what happens behind the business?
MAKE SURE YOUR PERSONAL BRAND IS COMING THROUGH LOUD AND CLEAR IN ALL OF YOUR IMAGES.
The first quarter of each year is the perfect time to take a look at your image gallery and make sure that you have all of the images that you’ll need over the course of the year to get your marketing in full gear and have the images you need ready to go.
We can help you with a refresh of your branding image library and/or create a whole new set of images that will highlight the brand you want to put out, share a little of you and what happens behind the scenes.
TAKE THE NEXT STEP TO CREATE AN IMAGE LIBRARY YOU WILL LOVE TO USE.
To get the ball rolling, take a look at what a Personal Brand Session looks like with AFH Media. Visit our PERSONAL BRAND PHOTOS page.