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  • Writer's pictureAFH Media

Why You Need Professional Branding Photos | Mechanicsburg Brand Images

When you start your business, you’ll have an entire list of items that you’ll need to check off. I see many businesses spend a ton of money on a website and logo, but the images on their website and/or social media are just, blah. Let’s chat about why hiring a professional photographer for your branding images is just as important as hiring a graphic designer and web designer.


Professional branding photos with laptop and mug

You’ve heard the saying “a picture is worth a thousand words”, right? Well in this fast-paced world, having anyone on your page or website that is reading it from top to bottom is rare. Showing your best in pictures can help get your message across if they decide they’re too busy to read your precious words. Professional branding photos are essential to your brand and sharing your message. They can also help you showcase the personal side of your business. Most of your customers’ first experience with your business is likely to be on social media.


Branding photo of woman in black jacket with cell phone and laptop

Getting noticed on platforms such as Instagram, Facebook or LinkedIn is dependent on eye catching photography since people are swiping through so quickly. You need to create swipe stopping images.

Using lower quality images on social media when you use professional branding images on your website can create confusion for your clients. It’s important to provide consistency across your brand.


Branding photo of woman typing on laptop

Have you looked into stock photography? You’ve probably noticed, then, that while they may cost less than professional photography, they will rarely actually connect people to your brand. Those stock images can be pretty boring and you’re also running the risk of fellow professionals using the same images on their socials and website. That wouldn’t be good!


Instead of leaving your brand to stock images or your phone, leave it to the experts. Ready to up your brand game? Give me a call at 717-803-8778



4 Comments


Ashleigh Maxey
Ashleigh Maxey
Mar 09

I couldn't agree more! Regardless of your profession, your brand DESERVES high quality branding photos!! They will launch your business to new heights!

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brandi
Mar 07

I have realized that the brands I am connecting with most on social media are the brands that have real people and faces to them! Gone are the days when throwing up random stock photos will actually propel your business!

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Jody A
Jody A
Mar 05

Say it louder for those in the back!! Having non intentional, unprofessional branding photos is like a custom suit with flip flops. Unless its a beach wedding, they don't usually got together. Clients make decisions to trust a business in seconds. Make that impression count! Stunning work.

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Michelle Robertson
Michelle Robertson
Mar 04

This is such a good point! New businesses spend all this money on a website but then don't have professional images to really bring it to life. Hiring a photographer to take branding images is a great way to really show off your personality, your skills, and your brand.

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